Does the meta description even matter as a ranking factor?

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William M. Guill
William M. GuillBegginer
Asked: 2 months ago2026-02-14T15:34:56+02:00 2026-02-14T15:34:56+02:00In: Search Engine Optimization (SEO)

Does the meta description even matter as a ranking factor?

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I’ve been obsessing over crafting the perfect meta descriptions for my blog posts. But I got told recently that Google doesn’t even use them for ranking any more. Is this true? Or, can I stop worrying about them, or do they still serve some purpose?

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    1. Ahsan
      Ahsan
      2026-02-15T13:44:34+02:00Added an answer about 2 months ago
      Strictly speaking, Google does not use meta descriptions as a direct ranking factor in the way it uses meta titles. But I do write them, as they are like an ‘ad’ for your page. If you write a great description it will make people more likely to click on your link over others and this in turn will increase through CTR (Click Through Rate). And higher the CTR is good for your over SEO too!

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